Summary
The ZHAW final report of April 2019 analyses public discourse on antibiotics and antibiotic resistance in the context of Switzerland’s StAR strategy. The research team examined publicly accessible German- and French-language web texts from politics, media, healthcare and science.
The analysis describes a specialised discourse with comparatively limited prominence. Reporting often followed events and official information. To reach wider audiences, the report recommends accessible vocabulary and connections to broader topics such as health and the environment. Its subject is public communication during the period studied.
Source and original publication
Peter Stücheli-Herlach, Birgitta Borghoff, Natalie Schwarz & Loïse Bilat (2019). Antibiotikaresistenzen auf die Agenda! L’antibiorésistance à l’agenda. Schlussbericht zur situativen Analyse öffentlicher Diskurse über Antibiotikaresistenzen mittels digitaler Daten 2017–2018. ZHAW, 04.04.2019. DOI: 10.21256/zhaw-5555.
The archived file is the expanded bilingual version dated 4 April 2019. The additional ZHAW record below documents the German-language preliminary version of 17 July 2018.
2018 preliminary version at ZHAW
Editorial summary by Lua. The linked original publication is the authoritative source.